Claudia Smolansky

Claudia Smolansky is a journalist who has been part of the editorial team at PRODU for the past five years, where she has specialized in covering marketing, brands, and industry transformation. During this time, she has closely followed the most innovative ideas and campaigns, as well as the strategies brands are using to evolve and connect with their consumers.
Her work covers both the U.S. Hispanic market and Mexico, with a particular focus on emerging consumer trends, creativity, innovation, and the shifts that are redefining the relationship between brands and their audiences.