The 8 Key Pillars of #AW2020

 

Advertising Week is thrilled to introduce AW2020, a new digital-first virtual event with a laser focus on getting back to business, purpose-driven connections, and global scale mixed with local reach taking place September 29 - October 8, 2020.
 

Over 8 days and across 6 global markets, hear great ideas from interesting and impactful academics, technologists, marketers, brands, creatives and more.
 

The AW2020 agenda is focused on 8 key pillars, each with its own objective to create business outcomes – tangible actions & solutions for the biggest challenges facing our business and broader society. The pillars include:
 

Acceleration: to grow businesses by leveraging data and technology

Community: to bring the industry together to support one another and create memorable connections

Creativity: to champion creative ideas, content and experiences, and re-write the script for how we value creativity

Entertainment: to explore the future of how consumers engage with entertaining content and experiences

Equality: to fight for equality in the industry and in the work that influences culture

Leadership: to cultivate a new generation of leaders

Purpose: to create value for society and the planet

Rebuilding: to lay the foundation for businesses to recover and be fit for the future
 

Stay tuned for more information on all things #AW2020! Ready to buy a pass? Secure your spot today.