In an era of digital saturation, where brands constantly compete for attention, a new opportunity emerges: connecting with audiences who are not just scrolling, but making decisions.
We will explore how the “On-Demand Everything” generation is transforming consumer behaviors and how the “Backseat Economy” turns reclaimed time into moments of productivity and purchase intent.
We´ll showcase a Retail Media campaign during a major sports season in MX, demonstrating how cultural relevance can turn attention into action.
In a world of increasing digital saturation, brands are constantly competing for consumer attention, one key question emerges: How can brands connect with audiences in the moments that truly matter?
While many audiences are scrolling through content and ads, Uber Advertising presents a new opportunity for brands: connecting with users who are not just scrolling, but actively making decisions
We´ll explore how evolving consumer behaviors have given rise to the “On-Demand Everything” generation, which relies on platforms like Uber Rides and Uber Eats as trusted partners to make decisions with confidence
We will dive into the concept of the “Backseat Economy”, offering a fresh perspective on the value of reclaimed time during rides and unlocking new opportunities for brands to build meaningful connections during high-impact moments. Finally, we will explore a Retail Media case during one of MX most significant sports seasons, showing how it brings these concepts to life.
We will explore how the “On-Demand Everything” generation is transforming consumer behaviors and how the “Backseat Economy” turns reclaimed time into moments of productivity and purchase intent.
We´ll showcase a Retail Media campaign during a major sports season in MX, demonstrating how cultural relevance can turn attention into action.
In a world of increasing digital saturation, brands are constantly competing for consumer attention, one key question emerges: How can brands connect with audiences in the moments that truly matter?
While many audiences are scrolling through content and ads, Uber Advertising presents a new opportunity for brands: connecting with users who are not just scrolling, but actively making decisions
We´ll explore how evolving consumer behaviors have given rise to the “On-Demand Everything” generation, which relies on platforms like Uber Rides and Uber Eats as trusted partners to make decisions with confidence
We will dive into the concept of the “Backseat Economy”, offering a fresh perspective on the value of reclaimed time during rides and unlocking new opportunities for brands to build meaningful connections during high-impact moments. Finally, we will explore a Retail Media case during one of MX most significant sports seasons, showing how it brings these concepts to life.
Speakers
Key Takeaways
- We will explore how, in an era of digital saturation, audiences are shifting from scrolling to making decisions, fueling the rise of the “On-Demand Everything” generation, which seeks immediacy and greater control over their time.
- We will discover how the “Backseat Economy” transforms reclaimed time during rides into opportunities for productivity, brand engagement, and purchase decisions.
- We will analyze a Retail Media campaign during a major sports season in Mexico, showcasing how creativity, technology, and cultural relevance can drive impact and measurable results.
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