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Creating Moments: Stories That Inspire, Connections That Transcend
At Disney, stories go beyond the screen. They spark emotions, shape culture, and connect with millions of fans. Discover how Disney transforms these connections into memorable experiences, bringing together entertainment, sports, innovation, and data to create meaningful moments and new opportunities for brands.
What makes a story powerful enough to become part of our everyday lives? And how can brands become part of that cultural connection?
Through iconic franchises such as Marvel, The Simpsons, and ESPN, this session explores how Disney brings fandom to life across multiple touchpoints, turning audience passion into meaningful engagement.
From major theatrical releases and cultural phenomena to streaming, live sports, consumer products, and exclusive subscriber benefits, we will showcase how Disney's integrated ecosystem creates opportunities for brands to connect with fans in relevant and unexpected ways.
Designed for marketers, agencies, and industry leaders, this session offers a fresh perspective on how audience insights, creativity, and strategic partnerships can transform cultural relevance into brand value.
What makes a story powerful enough to become part of our everyday lives? And how can brands become part of that cultural connection?
Through iconic franchises such as Marvel, The Simpsons, and ESPN, this session explores how Disney brings fandom to life across multiple touchpoints, turning audience passion into meaningful engagement.
From major theatrical releases and cultural phenomena to streaming, live sports, consumer products, and exclusive subscriber benefits, we will showcase how Disney's integrated ecosystem creates opportunities for brands to connect with fans in relevant and unexpected ways.
Designed for marketers, agencies, and industry leaders, this session offers a fresh perspective on how audience insights, creativity, and strategic partnerships can transform cultural relevance into brand value.
Speakers
Key Takeaways
- The Cultural Power of Storytelling
- Turning Fandom into Brand Opportunities
- Disney: The Power of a Connected Ecosystem
- Turning Audience Insights into Strategic Decisions
- Creating Value Beyond the Screen
Presented by
