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VOD Evolution 2027: Total Video Is Here, Time to Act on the Home Screen
Mexicans are already living in the Total Video era, and brands and advertisers need to take notice. Roku’s VOD Evolution 2027 study, surveying over 2,200 Mexican streamers, shows the TV home screen is where cross-platform viewing already comes together: on-demand, FAST, movies, live and linear channels, and increasingly live sports. This session uses fresh data to show what unified viewing looks like for consumers, and what it means for planning and buying Total Video as one holistic audience, not a patchwork of platforms.
Speakers
Key Takeaways
- The TV home screen is where cross-platform viewing comes together, from on-demand and FAST to live, linear and sports.
- Fresh Mexican data on how consumers watch across on-demand and live content.
- How to plan and buy Total Video as one audience, with lessons from a Brand World Cup campaign.
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