Let's Talk About Money: How to Create Financial Content in a Country That Didn't Grow Up Talking About It

In Mexico, only about 3 in 10 adults have basic financial knowledge, according to the S&P Global Financial Literacy Survey. We didn't grow up talking about money, and topics like investing, saving, or understanding business news often feel out of reach. Even so, more and more creators are getting millions of people interested in them. Maca Riva, Javier Martínez Morodo, Moris Dieck, and Liliana Olivares discuss how they create content designed to inform and educate, how they connect with their audiences, and how they balance rigor with entertainment.