How does a news podcast evolve? In five years, Bloomberg Línea’s *La Estrategia del Día México* has transformed from audio to video, from 7 to 15 minutes, and from one set to four, rising from No. 50 to No. 1. Discover the strategy behind its sustained growth and celebrate five years with Jimena Tolama and Estefany Hernández. Get a front-row look at the decisions that led to its Spotify Podcast Awards nomination and its historic coverage of the World Economic Forum from Davos.
Speakers
Key Takeaways
- Evolving the format without losing the essence Understanding the importance of building an identity and having a clear understanding of a product’s values and characteristics from the beginning allows its essence to remain intact—despite the program’s cha
- Leveraging historical moments to experiment with formats Major coverage doesn’t have to be limited to a single interview or episode. Events like Davos, the Banking Convention, or the World Cup can be turned into new formats, experiences, series, and comm
- Clients who listen to us The consistency and quality of each episode build audience loyalty, because listeners know what to expect every morning. Among that audience are also clients who have understood the essence of the podcast and want to be part of th
Presented by
