-
Gaming is more than entertainment: it's a powerful way for brands to connect with consumers. Experts from Twitch, Kings & Queens League, WPP Media and Verben Solutions explore Latin American gaming audiences, the platforms and formats creating opportunities for advertisers, and how to build relevant brand experiences. A conversation featuring trends, real-world examples and practical insights for marketers.
Is gaming a niche or a mass-market audience? How do opportunities differ across mobile games, consoles, platforms such as Roblox and Fortnite, esports and live streams? This Insider LATAM panel will examine gamers' behavior, consumption habits and purchase decisions across the region. Speakers will also discuss when and how brands can engage without disrupting gameplay, which metrics help evaluate campaigns, and what still holds back advertising investment. Expect perspectives on global trends, innovation and untapped opportunities for Latin American brands.
Gaming is more than entertainment: it's a powerful way for brands to connect with consumers. Experts from Twitch, Kings & Queens League, WPP Media and Verben Solutions explore Latin American gaming audiences, the platforms and formats creating opportunities for advertisers, and how to build relevant brand experiences. A conversation featuring trends, real-world examples and practical insights for marketers.
Is gaming a niche or a mass-market audience? How do opportunities differ across mobile games, consoles, platforms such as Roblox and Fortnite, esports and live streams? This Insider LATAM panel will examine gamers' behavior, consumption habits and purchase decisions across the region. Speakers will also discuss when and how brands can engage without disrupting gameplay, which metrics help evaluate campaigns, and what still holds back advertising investment. Expect perspectives on global trends, innovation and untapped opportunities for Latin American brands.
Speakers
Key Takeaways
- Understand who Latin American gamers are, their purchasing power, consumption habits and influence on buying decisions.
- Discover the gaming platforms, advertising formats and environments offering the greatest opportunities for brands.
- Learn when and how to engage gaming audiences through relevant, authentic and non-disruptive brand experiences.
- Explore successful gaming campaigns, their creative strategies, measurable results and key lessons for advertisers.
- Identify emerging global trends, challenges and practical recommendations for investing in gaming across Latin America.
Presented by
