Your loyalty program knows something your media doesn’t

In Mexico, 89% of companies have a loyalty program, but only 54% of consumers consider these programs relevant. What if the problem isn’t the program itself, but rather that everything it knows about your best customers stays trapped within it?

In this session, Santi Darmandrail will show how to bring that customer knowledge into your media strategy, so loyalty doesn’t just help you retain existing customers, but also acquire new ones.

In Mexico, 89% of companies have a loyalty program, but only 54% of consumers consider these programs relevant. What if the problem isn’t the program itself, but that everything it knows about your best customers stays trapped within it?

In this session, Santi Darmandrail (Epsilon) will show you how to bring that customer knowledge into your media strategy, so loyalty doesn’t just help you retain customers, but also helps you acquire new ones.

You’ll walk away knowing:

Which data from your loyalty program can actually add value to your media strategy.
How to use that data to find more people like your best customers.
How to measure the growth your loyalty program drives beyond its existing members.